Facts don't lie, so the saying goes, but the numbers game involving NASCAR racing and fan engagement can be viewed through both optimistic and pessimistic prisms.
Debbie Downer says that ratings are down for most races, including last weekend's race at New Hampshire that included a 13-percent dip from last year (2.3 rating) and down 23 percent from 2014 on TNT (2.6).
Oliver Optimistic says not so fast. Through the Kentucky race the previous weekend, TV ratings are up double digits in major markets including New York, Los Angeles, Chicago, Baltimore and West Palm Beach.
And more to the point of engaging fans on different platforms, NASCAR rolled some impressive bumps in terms of interaction.
_Engagement with content on the NASCAR social platforms is up 83 percent year-over-year, with more than 114 million total engagements.
_The NASCAR Facebook and Twitter accounts have generated more than 2.3 billion impressions to date this year.
_There have been more than 76 million video views on the NASCAR Facebook and Twitter accounts, more than five times as many as last year.
