George at Asda shoppers were impressed with a range of "fab" winter "must haves" after spotting them online.
Asda's in-house brand George has amassed a loyal following on social media, where it ensures shoppers are updated on all the newest stock and product launches.
Budget-friendly George has maintained its popularity thanks to its wide range of on-trend fashion, homeware, accessories and more.
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The brand caused excitement among fashion lovers after showcasing a video of its "winter must haves".
The footage shows shackets, jackets, coats, jumpers and more.
To its 699k Instagram followers, George at Asda penned: "Crushing over our latest Winter MUST HAVES! Run don't walk to your nearest store! courtesy of @jessssicaaax ".
The items proved incredibly popular on the hit social media platform, racking up more than 161k views and over 3,000 comments.
One shopper said: "Get them all in my wardrobe".
Charlotte said: "I want them all".
Alexandra said: "omg want it allll".
Becky tagged a friend and said: "we need a trip to asda please!!"
Shelby commented: "how fab".
Tasmin said: "I may pop Asda lol".
Anne added: "wow some great pieces".
You can find your nearest Asda store by clicking here.
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