George at Asda shoppers are keen to get their hands on a new range of Buddy the Elf-themed items after spotting them on social media.
The supermarket fashion brand has proven to be popular amongst shoppers thanks to its affordable collection of clothing and accessories. The brand regularly uses its social media pages to keep fans up to date on the latest products available in store.
This time, it was a collection of Buddy the Elf-themed pyjamas and homeware that caused a stir amongst shoppers. The product launch comes after Asda unveiled its popular 2022 Christmas advert, which sees Buddy from the hit Christmas film Elf join Asda as the newest seasonal employee.
Asda has now launched a collection of matching Buddy the Elf pyjamas with sizes for the whole family. The nightwear is priced from £8 to £15 and can be purchased online.
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The retailer shared a reel of blogger @missgreedyshome and her family enjoying a festive night in with Elf-themed pyjamas, fleece throws, mugs and cushions. The reel quickly amassed over 1,400 likes, with many shoppers taking to the comments section to show their love for the items.
Captioning the reel, George at Asda wrote: "Have your Elf a merry little Christmas! If like @missgreedyshome Buddy is your favourite Christmas character (ever) then why not treat yourself to a cosy weekend in with the ultimate Buddy inspired Pyjamas, soft fleecey throws, cushions and sweet treats".
One person said: "I need the whole range." Another fan added: "Awww they are all so cute." Someone else wrote: "Such a beautiful family! Love this."
Tagging a friend, someone said: "these are a winner, elf pjs for Christmas." One shopper commented: "so cuuuute! Will deffo be heading to asda now!" Another Instagram user added: "Love this."
George at Asda's Buddy the Elf range includes pyjamas, throws, cushions and mugs. To shop the range, visit the George at Asda website. You can find your nearest Asda store by clicking here.
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