George at Asda shoppers were "obsessed" after spotting the retailer's "amazing" new winter "concept" range.
Asda's in-house brand George boasts an army of dedicated followers on social media, where it ensures shoppers are updated on all the newest stock and product launches.
The budget-friendly brand is popular for its extensive range of on-trend fashion, homeware, accessories and more.
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And recently, the retailer caused a stir with a new Instagram post.
To its 687k followers, George shared a video showcasing its new 'Rebalance' collection.
Captioning catwalk footage of the new range, George at Asda penned: "New concept alert Rebalance is the brand new concept brought to you by George to rebalance your wardrobe and provide you with infinite outfit combinations
"Head to our stories to find out more and shop the collection!"
Shoppers were impressed with the range, which features dresses, jumpers, puffer gilets and more.
George's video amassed hundreds of likes, and almost 40k views.
Shoppers shared their thoughts in the comments section.
Abigail said: "Need that coat".
Beth said: "Amazing! Cannot wait".
Pippa said: "Love the dresses!"
Hannah commented: "Amazing".
Jennifer said: "Obsessed with this!!"
Katie said: "This is amazing!"
Charlotte said: "Love love love".
Angie added: "Great range of clothing".
You can find your nearest Asda store here.
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