George at Asda shoppers were keen to get their hands on a "cute" £20 denim dress after spotting it online.
Budget-friendly supermarket Asda's in-house brand George has been making waves on social media in recent months with its wide range of on-trend fashion and homeware pieces.
George at Asda boasts 666k followers on Instagram, where the retailer ensures shoppers are kept up to date on all the latest product and stock launches.
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And a recent post caused a flurry of excitement on the popular social media platform.
George at Asda shared a photo, originally posted by @laurasutcliffe_, of its £20 blue denim dress, complete with an oversized collar. The dress also features short puff sleeves and comes in a mini length.
Captioning the image, George said: "Every wardrobe needs at least one denim dress @laurasutcliffe_ Prices start from £20!"
The dress proved a hit on Instagram, racking up more than 1,600 likes.
Shoppers shared their thoughts in the comments section.
Jasmin said: "Cutest dress."
Another shopper said: "Love the collar detail."
Helen said: "What a cute dress!!"
Abi commented: "looooove this dress!!"
Brenda tagged a friend and said: "love this."
Gem tagged a friend and said: "this would really suit you."
Kaz added: "How cute is this."
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