George at Asda shoppers were impressed after spotting two "cute" outfits "perfect" for the in-between seasons weather.
Supermarket chain Asda's in-house brand George has become well known and loved for its extensive range of on-trend fashion, homeware, accessories and more.
George at Asda now boasts 668k followers on Instagram, where shoppers stay tuned for the latest updates on new stock and product launches.
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And one of George's recent posts caused a stir online.
In light of the recent spell of bad weather, the retailer shared a Reels video to the popular social media platform showcasing outfit ideas suitable for transitioning from summer to autumn.
The video shows fashion and lifestyle blogger Louise Cooney sporting two outfits made up of a blue ribbed knitted vest top (£14), a white tennis skirt (£12.50) and a pink zip-through knitted cardigan (currently on sale for £8).
Captioning the clip, George at Asda penned: " In-between season dressing has never looked better, thanks to @louisecooney_ ".
And the outfits were a hit, with the video racking up more than 75k views and almost 400 likes.
Shoppers shared their thoughts in the comments section.
Michelle said: "Love them outfits".
Ruth tagged a friend and said: "Love this knit".
Kate said: "Looks great!"
Phoebe said: "Adore these looks! Perfect for the awkward weather."
Another shopper added: "So cute!"
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