George at Asda shoppers were loving one of the retailer’s new dresses after spotting it on Instagram.
Asda's in-house brand George has built a dedicated following on social media, where it ensures shoppers are updated on all the newest stock and product launches.
Budget-friendly George has maintained its popularity thanks to its wide range of on-trend fashion, homeware, accessories and more.
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The brand caused excitement among fashion lovers after sharing a photo of its G21 Pink Floral Print Satin Midi Dress online.
The dress costs £22 and features a floral print, v-neckline and long sleeves in a midi length.
To its 700k Instagram followers, George at Asda shared a photo of the dress, along with a number of other outfits.
Alongside the photo, George at Asda wrote: “Dancing our way out of 2021 @life_with_ivycoco shows us her top looks for all your Christmas & NYE celebrations #slayitwithgeorge #NYE #festive”.
The outfit proved popular on the hit social media platform, racking up more than 4,000 likes. Shoppers shared their thoughts in the comments section.
One person said: “Ok… I need the dress!!” and a second wrote: “Oooh love this”.
A third added: “Stunning”.
A fourth shopper tagged a friend and said: “How lush is this first dress!”
A fifth wrote: “So loving these looks” and a sixth added: “love that”.
Another said: “Love this dress”.
You can find your nearest Asda store by clicking here . You can also shop the dress online here .
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