George at Asda shoppers were floored after spotting its new unisex children's clothing range online.
Budget-friendly supermarket Asda's in-house brand George has amassed a loyal fan-base on social media, keen to keep an eye on its extensive range of fashion, homeware, accessories and more.
The retailer regularly reveals its newest product and stock launches to its 672k Instagram followers, with a recent post causing a stir.
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George at Asda posted a photo of its "adorable" unisex children's range.
Captioning a carousel of images, the brand penned: "Made to shape the future Our kids unisex range has landed! Shop online and in-store now! Which look is your fave?"
The outfits proved popular, with the post racking up more than 2,600 likes. Shoppers shared their thoughts in the comments section.
Lucy said: "ADORABLE".
Amy tagged some friends and said: "How cute".
Kayleigh said: "these are cute".
Amelia tagged a friend and said: "I love it all! Matching outfits for haven???"
Michelle said: "these are cute colours for my red heads".
Jodie said: "these clothes are cute x".
Lauren commented: "some very cute bits on here".
Rebecca said: "how gorgeous is the beanie".
Carol added: "Beautiful".
You can find your nearest Asda store here.
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