George at Asda shoppers were distracted by the background details in a picture of a child's bedroom dubbed "inspo" online.
Supermarket favourite Asda's in-house brand George has a loyal fan base, keen to catch a glimpse of its extensive range of fashion, childrenswear, homeware and accessories.
The retailer ensures shoppers are kept up to date on all the latest product news and stock launches via social media.
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George at Asda's official Instagram page now boasts 666k followers and a recent post caused a stir online.
The brand shared a photo, originally posted by interior account @the_haddon_home, of a child's bedroom complete with a pink tufted tassel throw and pink wooden tripod lamp from George.
Captioning the image, the retailer penned: "Bedtime is the best time Especially when your room looks this dreamy [camera emoji]: @the_haddon_home [magnifying glass emoji]:050786562, 050796638".
The bedroom proved a hit among social media users, racking up more than 6,500 likes in less than 24 hours.
Shoppers shared their thoughts in the comments section - but some were distracted by the spotty wallpaper in the background.
Char said: "I want the wallpaper! Or bedding in this pattern."
Mary said: "lovely."
Phoebe commented: "Omg wallpaper goals! Where's the paper from, please?"
Amy tagged a friend and said: "inspo for Maisie!"
Another shopper, also named Amy, said: "love this."
Chloe tagged a friend and commented: "Ivy's room inspo."
Sarah said: "love this paper!!"
Emma said: "Stunning."
Cat tagged a friend and said: "Inspo for Alice!"
Another shopper said: "Gorgeous."
And another tagged a friend and asked: "is that the same paper as yours?"
Gemma added: "Omg I love this."
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