It won't be music to the ears of proud Geordies but their local accent has hit a dud note in a recent poll to find the sexiest voices.
Findings which appear to buck the trend of recent years suggest that, rather than being a firm favourite around the country, the North East accent just isn't being appreciated, at least not it seems by followers of travel company Big 7 Travel.
The firm carried out a poll on social media which asked followers to identify the UK's sexiest accent and the results may well leave Geordies red-faced.
Essex - no doubt made popular by the likes of TV hit Towie - came out on top.
But it seems that Geordie Shore isn't doing the same for our local dialect as it only reached a lowly seventh in the rankings.
It was beaten by Northern Irish, which took second place, then Glaswegian, Queen's English - if that can be described as an accent - then Mancunian and Scouse.
Geordies will be left smarting at the news given that we've always been led to believe that our charming tones and soft vowels are universally liked, with some companies actively looking to employ locals as receptionists due to the accent being perceived as warm and friendly and one firm choosing to use Geordies to test out some speech recognition software .
So, according to the poll, which accents does Geordie beat in the sexy stakes?
Well, in the poll reported by Sky News , the accents ranking below Geordie are the South Welsh Valleys; Yorkshire and then Cockney which complete the list of the top 10.
Spare a thought however for the bottom 10, which comprise Sheffield; Salford; Cheshire; Cornish; Bristolian; Wolverhampton; West Country; Hull City and Gloucestershire and - in very last place - Brummie.
A spokesman for Big 7 Travel said: "There's very few other English-speaking countries with as many varieties of accents and language in such a small space, making the British Isles uniquely diverse when it comes to dialects."
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