Edinburgh business consultancy firm Genoa Black has appointed Rob Potter as its client strategy director to drive international projects.
He moves from Danfoss Power Solutions where he was global marketing manager for nearly two years. Potter has worked in Europe, the Middle East, Asia and the US in business development, brand and marketing strategy and previously held senor roles at Reservoir Group and EV.
Genoa Black managing partner Claire Kinloch said: “We are delighted to welcome Rob to Genoa Black at a time when the company is propelling itself forward in terms of growth and scale. He will bring a fresh approach to our business, the team and our customers particularly in the areas of B2B.
"With an impressive track record in the global oil and gas, industrial, engineering and construction sectors, Rob will start working with on our international projects with immediate effect and we look forward to him bringing added value to our clients at a critical time.”
Genoa Black was founded by Claire and Alan Kinloch and Gaynor Duthie in 2013 to create a marketing-led strategic consultancy focused on helping clients grow and de-risk decision making through close relationships.
It has delivered more than 700 strategies and recently reported 6% year on year growth in turnover for the first two quarters of 2020. Since March, it has signed up new clients including Barum & Dewar, Grampian Fasteners, Provan Sports, Clean Water Wave and Aqualution.
