Textero analysis finds rising tuition and debt are fueling skepticism about higher education.
A new Textero study of recent surveys finds that today's young adults hold college in high regard but are increasingly uncertain about its payoff. The report shows 83% of Gen Z say a college degree is essential, yet nearly half (46%) believe college isn't worth its cost.
Mounting tuition and debt burdens appear to be key factors driving these attitudes:
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83% of Gen Z consider a college degree "very" or "fairly" important, but 46% say college isn't worth the cost.
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36.7% has been the rise in average in-state public four-year college tuition since 2010.
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$1.6 trillion was the total U.S. federal student loan debt held by about 43 million borrowers as of 2023.
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940,000 Americans were enrolled in registered apprenticeship programs in 2024, reflecting Gen Z's growing interest in non-college career pathways.
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89% of Gen Z say having purpose and meaning is important to their job satisfaction, while only 6% cite becoming a leader as their top career goal.
"This generation combines pragmatism with purpose," said Vanessa Cook, research analyst at Textero. "Our findings show Gen Z students recognize the value of a degree, but they're also deeply practical about cost and other factors unrelated to the mere fact of having a college degree. Many expect college to deliver real career value and meaningful skills. They want education that aligns with their social values and life goals, not just a diploma."
The Textero report indicates that the implications for the higher education system are critical. If trends continue, colleges will need to adapt to Gen Z needs and offer more flexible programs and support. The coming years "could see a more pluralistic system" where certificates and short-term credentials complement traditional degrees, aligning it with Gen Z's demand for practical pathways that balance professional success with happiness in one’s personal life.
