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Benzinga
Benzinga
Jamela Adam

Gen Z Is Embracing 'Soft Saving' — What Is It And How Does It Work?

Retirement Trends Shift

Soft saving is a newer money mindset — especially popular among Gen Z — that's basically a middle path between living fully now and socking everything away for retirement. It acknowledges that life is expensive and uncertain, and rather than following strict saving targets, soft saving focuses on covering essentials and building a small safety net while also spending on things that bring joy. 

In many ways, soft saving is the opposite of the FIRE movement, which stands for financial independence, retire early. FIRE encourages extreme frugality and aggressive investing so you can leave the workforce decades ahead of schedule. But instead of sacrificing today for tomorrow’s nest egg, soft savers are putting their mental health and present well-being first. 

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Why It's Especially Appeal­ing to Gen Z

Soft saving may be appealing to Gen Z because they've grown up through a pandemic, economic volatility, rising housing costs and crushing student debt. Lots of traditional savings goals, like owning a home and retiring early, feel less accessible than they once did. Soft saving essentially offers a way to respond to that reality without completely giving up on saving for the future. 

How Soft Saving Works in Practice

If you're interested in soft saving, here's what it could look like in practice:

  • Make sure you've built a basic emergency fund and covered your essentials, like rent, bills and food.
  • After covering essentials, you can decide what feels valuable to spend on now. For example, travel, classes, hobbies or small luxuries.
  • Save what you can. If you can't save large percentages of your income, making even small automatic transfers to a savings account each month could still add up over time. 
  • Manage and pay down your debt, but don't let it completely stop you from living your life.

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What to Watch Out For

Soft saving sounds nice, but it has its downsides. Because you're saving less aggressively, you could potentially fall short on retirement savings, emergency preparedness, debt payoff or large future expenses. Inflation and rising costs can also eat into the fun money that makes soft saving appealing in the first place. 

Even though it's important to enjoy the present moment and live life fully, make sure to still set a few long-term financial goals, track your progress, and bump up savings when your income grows. This way, you won't have any financial regrets when you reach retirement age. 

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Image: Shutterstock

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