Gemma Collins revealed to a stunned Piers Morgan that she had created a sex tape which she planned to sell for millions.
Former TOWIE star Gemma revealed that she had made a tape two years ago and bragged it would "knock Kim Kardashian off her pedestal."
In her Life Stories chat with Piers Gemma, 40, said she only had one copy of the 20-minute clip on her phone and would only release it in future if she were desperate for cash.
She told Piers: “I might go skint one day and I’ve gotta do a Kim K. Do you know what, sex sells.
“You’ll be the first one I show it to and then you can help me ring round getting the bids in for it. Million quid if not more.
“I’d like to set up a pay to view line where they ring in, I take £1.50 on the phone call and then £3 or a fiver to watch the thing, so I’d be cashing in myself but I don’t know if that’s possible.”
Piers, 55, was left shocked and urged her to think again.
He said: “What you’ve just said is awful.
“That means that basically everything in your life is up for sale. You’ve abandoned any pretence at privacy or anything.
“Do you really want your kids to then forever be watching their mother on the internet having sex with some guy she’s last been with 10 years ago?”
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Gemma then agreed to delete the video once recording for the ITV show was over.
She said: “I’m gonna go home and delete it after you’ve given me the riot act about it.”
And Piers replied: “Gemma, I’m proud of you.”
*Piers Morgan’s Life Stories airs Thursday at 9pm on ITV