Gemma Collins has celebrated her three stone weight loss by posing in sexy lingerie for a sultry new advertising campaign.
The Only Way Is Essex star, 40, has become an ambassador for No.1 Bra and she looked amazing as she posed in one of the brand's underwear sets for a promotional snap.
"So proud to be an ambassador for @no.1bra," she wrote alongside the picture.
"FINALLY a pain free bra ... the best hold you in knickers too."
Gemma also appeared in a promotional video for the company, in whic h she admitted she feels like she has "won the lottery" with her new bra because it is so comfy.
"Hi I'm Gemma Collins and I'm so excited to be working with No.1 Bra because it is literally changing women's lives," she started.
"The reason why No.1 Bra is so life changing to all you women out there because it has got this unique patent where the underwire does not dig in ladies.
"Why would you want painful underwire digging in your breast tissue? It's just not normal.
"And their unique patent doesn't ever give you any pain at all - it's pain free. Since meeting No.1 Bra, I feel like us women are being listened to and do you know what? Us ladies are going to be finally free."
Gemma joked she might even sleep in her new bra now.
"When I've been wearing this bra, I don't even feel like it's on. It's like I won the lottery - I'm like woah, woohoo!" she said.
"Do you know what huns, for the first time in life, I won't be rushing through my front door, ripping my bra off, because No.1 Bra has changed this forever. Do you know what - I might even wear it to sleep."
Gemma had previously boasted to The Mirror that she's always been "super confident" in bed, no matter what her size.
"I think everyone can have sex - any size, shape or background," she said in the candid chat.
"For me, I've always been super confident in the bedroom. I'm really flexible and I've always moved about the bedroom whether I've been bigger or smaller, so it's never really affected me, but I am really confident."
Gemma praised her former fiancé Rami Hawash - who she has recently rekindled a romance with - for making her feel even more confident about herself and her body.
She said: "To be honest, if you're not confident then someone's going to pick up on it and it makes it 10 times worse.
"I’ve never been unconfident at all in the bedroom.
"If you’ve got a partner that adores the bones of you, there’s nothing to be unconfident about you know?"
