Former TOWIE star Gemma Collins says she's on a mission to banish the term 'plus size.'
The 'GC', who has her own fashion brand, has extended her line so that that it starts from a size six.
Gemma, who has spoken openly about her weight struggles in the past, says she 'hates' the term.
The reality TV personality explained in a chat with fellow entrepreneur Keely Parsons of the wax melts business Sassy Wax: "I hate the term 'plus size' I'd love to get rid of all of that.
"Hopefully we can get rid of that word, because I know a lot of the sites now call it 'curve' or 'plus size' but I just didn't want to disclude anyone."
Former Dancing On Ice contestant Gemma, who made a surprise return to the ITV show during last weekend's episode, said: "I've got a plus size brand.
"I've just basically extended that now and I start from a size six.
"I thought 'why am I only doing plus size clothing?' because so many girls out there do want to buy my stuff."
Since changing to all sizes she's seen business go through the roof.
She added: "So many customers have come on site.
"It's nice for everyone to get a piece of the GC."
Gemma, who has had an on/off relationship with fellow The Only Way Is Essex favourite James 'Arg' Argent, says she has no plans for Valentine's Day this year and it's all about 'self love' in 2021.
"The biggest thing you can do is self love and self care," she said.
But she added: "Anyone that wants to send flowers feel free."
Gemma turns 40 tomorrow and is looking forward to having a piece of cake with her parents.
"I turn 40 on Sunday. Yes I've got bags under my eyes," said the glam meme queen.
But she's enjoying some 'me time' in lockdown while dressed down in a 'Hello Kitty' hoodie, hair tied back and make-up free.
Posting a picture on Instagram of herself with an adorable Shetland pony, similar to Tony who was brought into the Celebrity Big Brother house for her as a 35th birthday treat, she wrote: " As I approach turning 39+1 tomorrow I am reflecting on what an incredible life I have had so far.
"I will deliver my full speech tomorrow but I am overwhelmed with the troves of gifts arriving I’m just so excited to open them all.
"I’ve seen Versace parcels Gucci parcels Chanel parcels so thank you."
