Gemma Collins is already getting into the Christmas spirit — more than two months before the big day actually arrives.
The diva, 38, has given her plus size fashion shop a Christmas makeover, leaving her fans horrified.
She took to Instagram to post a picture of someone dressed up in a elf costume parading around her Brentwood boutique.
Gemma captioned the post: "As you all know I love️ Christmas and it’s all happening here in my shop. I am officially MISS CHRISTMAS."
But it didn't take long for lots of her Instagram followers to question why she was putting up her decorations so early.
One commented: "It's October haven't had Halloween yet lol."
"It's too early!!" another posted.
A third agreed: "Stop it Gemma it's October!"
But that didn't deter Gemma, who left the image up with pride.
Her festive mood comes after Gemma admitted she was having sleepless nights following dramas with her ex-boyfriend James Argent.
She was reported to have called emergency services to check on Arg, 31, at home after he failed to return her calls for more than 12 hours.
The couple dated on-off for two years before calling it day over the summer.
Days after Arg sparked concern amongst his friends , Gemma took to Instagram to reveal she was having a sleepless night.
The TOWIE star shared a clip of her staying up past midnight to watch the 2018 Peter Rabbit movie.
"Can't sleep," she wrote, followed by an angry face emoji and the time stamp of 1:18am.
