Looking fresh faced and glowing, Gemma Collins, ditched the make-up and opted for a more natural look in her latest social media post.
The 40-year-old telly star wore her long blonde hair loose as she posed on her bed in patterned, silky pyjamas for an advert on Instagram on Tuesday.
"During the summer months I need my nightwear to be cool, stylish and as always, luxuriously comfortable.," the Towie star wrote in the caption to her 2.2 million followers.
Despite ditching her usual full face of make-up, Gemma looked stunning as she smiled for the camera while carrying out her promotional work.
Fans were quick to compliment the TV personality underneath the picture.
"Wow you look great," wrote one follower, while another penned: "You are looking amazing my lovely good for you x"
" Gemma you look so beautiful xx," gushed yet another admirer of the star's latest post.
While the reality TV star is embracing her natural beauty on social media, it doesn't mean she is no longer a fan of cosmetic procedures and treatments.
Last week, Gemma revealed that she had undergone an exclusive eyebrow treatment to give her brows a thicker, more defined look.
The Essex beauty couldn't wait to share the results of her permanent brow tattoos, sharing snaps with her followers on Instagram stories while she was still in the Knightsbridge beauty salon.
She underwent the treatment at Tracey Giles Permanent Make-up and Aesthetics salon in London, where brows are digitally tattooed on the skin.
Gemma's new look and social media posts come as it was revealed that she's "not bothered" about marriage or kids following her split from on/off boyfriend, James Argent.
Appearing on Keith Lemon's ITV2 show on Tuesday night, the Diva Forever star opened up about her love life with the 48-year-old comedian.
“I was very in love with someone, and unfortunately it didn’t work out,” she confessed, referring to her ex who she split for good with earlier this year.
The former sales worker continued to open up, claiming that she's ‘not bothered’ about finding love again following her latest break up.
“I’m not really bothered if I ever go out with anyone ever again if I’m honest with you,”
“I thought I was going to marry him and be with him and do everything with him.
“So, the fact that that’s not happened yet is because really, I wanted it all to be with him.”
Gemma and James, also known as Arg, dated on and off for nine years after meeting on the set of reality TV show, The Only way is Essex.
Last year, the 40-year-old blonde beauty bravely spoke up about a miscarriage she suffered.
In the scenes aired on her ITVBe show Diva Forever, she told a friend: "I remember two days before having really bad stomach pains and I thought I must be due on.
"Then the rest happened and I had to go to hospital.
