Gemma Collins fans have pleaded with her to "stop photoshopping" her pictures, after her most recent Instagram post.
Through Dancing on Ice Gemma has dropped two and a half stone - but in her latest image her signature curves look to have practically disappeared.
As she promoted a swimsuit that charges your mobile phone Gemma looked noticeably slimmer - especially around her chin area.
And fans were quick to notice the difference.
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One said: "This is insanely photoshopped."
Another said: "please stop photoshopping your pics! You really don’t need to, people want to see celebs like you embracing their size."
And a third said: "Why does it look like half your jaw is missing?"
Earlier this week Gemma, 38, posted another swimsuiit shot as she teased new TV work.
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In her picture, Gemma showed off her curves in a hot-pink swimming costume from online retailer BooHoo while looking over her shoulder revealing matching lipstick that also contrasted with her blonde locks cascading down her back.
The GC teased in her caption that she is off to the US to film for a new TV show, she said: "I had a FANTASTIC holiday now back to work to make some FANTASTIC TELEVISION I am so so excited about my next projects for this year all very exciting #LABABY"
Fans were quick to comment their praise on the post for Gemma's slimmer frame.
Liverpool ECHO has contacted Gemma Collins representative for comment.
