Gemma Collins has baffled her fans with her latest series of throwback snaps, as some are convinced she looks like Holly Willoughby .
The queen of reality TV took to her Instagram and shared an array of old photos of herself posing with a close pal, giving fans a glimpse into her childhood before fame.
Gem, 39, was celebrating her friend's birthday with the black and white snaps, which saw her posing and partying - much like her glamorous lifestyle now.
In the string of stunning snaps, one photo shows the former TOWIE star on a rollercoaster with her pal Vicky, and the pair look like they're having a wild time.
She dons the same blonde locks as now, and just like telly sweetheart Holly.
Fans commented on how much she resembled the This Morning star, and others told Gem how pretty she looked.
She gushed: "The BEST FRIEND I could ever had wished for .... you ground me always 36 years of friendship @vicky_fit_foreveryoung ."
Other snaps showed the girls during night outs and drinking cocktails together.
It comes after Gem has been living her best life on a boozy break in Tenerife.
The self-proclaimed Diva paraded her recent weight loss during a mini-break - which included plenty of pole-dancing.
The happy-go-lucky character enjoyed a wild time with best pals on the sun-kissed getaway, and showed off her slimmed-down figure.
She recently made bizarre claims that she's a prophet put on Earth to end pain and suffering.
Comparing herself to Jesus Christ, the GC said on her BBC podcast: "I honestly think I was put on the Earth to be some sort of prophet.
"It is something I will talk about in time. I have endured pain and suffering in my life, things haven't always been easy, I have suffered. And now I can help people in their lives."
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