Gemma Collins pleaded for help after realising that her hair is going back its natural colour during lockdown.
The former TOWIE star, 40, has had her trademark blonde hair since before she joined the ITVBe show in 2011, but she's actually a natural brunette.
And she took to her Instagram Stories on Sunday afternoon to complain that her roots have grown out, and her hair is no longer her preferred shade of blonde.
She posted a picture of the top of her head to zoom in on the changing colour, with much of the top of her hair now her natural shade of brown.
Gemma added Instagram stickers that read "lockdown life" and "send help".
She later shared a similar post but this time added the sound of The Beatles' song Help!
But her changing hair didn't seem to have knocked her confidence too much as she oozed self-love when she posted another snap of herself.
Gemma was pictured in a grey tracksuit with her hand on her hip.
Her hair was worn in a high ponytail and curled as it fell down her shoulders and back.
She had a big smile on her face as she posed for the photo.
"Happy SUNDAY! HUNS," Gemma captioned the post, adding a raised hands emoji.
"Who's excited for the announcement tomorrow!!!
"I discovered my natural hair colour it's been amazing NOT !!!
