"According to research from Nielsen/NetRatings, people are buying cutting-edge technology but often don't understand the terms that describe what their device actually does," reports BBC News. For example:
35% of online Brits had heard the term podcasting but didn't know what it meant and a quarter had never heard of it. Similarly with blogging, 34% said they had heard of it but weren't sure what it meant.
"Some of the figures surprised us," said Mr Burmaster [internet analyst with Nielsen/NetRatings]. "It is important to remember that this is a survey of people who are already online so the numbers among the general population will be even higher."
Comment: Not sure why they keep picking on geekspeak. I bet a survey of the general population would find most people don't understand half the jargon and abbreviations used in the sports, fashion and financial services industries either.
