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The Guardian - UK
The Guardian - UK
Technology
Bobbie Johnson, technology correspondent

Gawker cutbacks reveal Denton's achilles heel

Nick Denton - Gawker Media

Gawker Media - the blog empire run by Brit Nick Denton - has made plenty of noise by deciding to slash staff and batten down the hatches for some upcoming financial difficulties.

The announcement, which came on Friday, is fairly simple: the company's much-vaunted and controversial pay per view bonus system is out; 19 people have been laid off from the company's lower tier blogs such as tech gossip site Valleywag; and 10 have been hired at higher-profile ones like Gizmodo and Kotaku. He's concentrating on building up the high-traffic, higher-value blogs - seems fairly straightforward for a media company looking a plunging economy.

But hidden in there somewhere is the little-mentioned porn blog Fleshbot, which is losing founding editor John D. Denton might be a smart operator who could give Rupert Murdoch a run for his money in business brutality stakes, is he the only person in the universe who can't make money out of internet porn?

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