Heroin dealers were caught peddling the deadly drugs to an undercover police officer posing as a user.
Stephen Hepple boasted to the officer, who was using the name Dee, that his "gear was the best" and that she would only want his after trying it.
A court heard Hepple sold heroin to the undercover Northumbria Police officer three times while James Hall supplied her once.
Now Hepple has been jailed for three years at Newcastle Crown Court while Hall got two years.
It was in October 2018 that Dee was in Gateshead town centre and encountered Hepple, who showed her a handful of deals in cellophane.
Jessica Slaughter, prosecuting, said: "He said he sold £10 deals and that he knew other people who sold larger amounts.
"He said he could get crack cocaine but would have to make a phone call
"He said he could be contacted from 10 until 10 and he boasted his gear was the best and she would only want his after trying it."
Dee bought a £10 deal and did likewise the following day. Then on November 1 he sold her an eighth of an ounce for £70.
He then said he was not dealing any more because the people he was dealing for expected him to sell too much.
A week later he told her another man could sell her drugs and Dee met up with Hepple and Hall - who provided her with heroin.
Miss Slaughter said: "He said to call him any time, saying he dealt in Newcastle but could come to Gateshead to deal to her."
Hepple, 32, of Arkle Street, Gateshead, who has 11 previous convictions, pleaded guilty to three counts of supplying heroin and Hall, 31, of Slaley Close, Wardley, Gateshead, who has 118 previous convictions, admitted one count of supplying heroin.
Tony Cornberg, for Hepple, said he was selling to fund his own habit and to buy food and had been trying to deal with his addiction, adding: "This is an old offence and things have moved on."
Rachel Hedworth, for Hall, said he had said things to the undercover officer out of "bravado".
She added that he had a difficult upbringing, left home when he was 15 and ended up living on the streets and addicted to drugs.
Miss Hedworth said that Hall had been in a road accident which left him with ongoing problems including some brain damage.
