Cult Danish label Ganni has announced it will open a second London store in Covent Garden this year.
The brand opened its first UK outpost on Soho’s Beak Street last summer, marking the first time London’s #Gannigirls were able to browse and experience Ganni's bold floral printed wrap blouses, smock dresses and chunky hiking boots IRL.
The 225 square-metre flagship, which reopened yesterday, comes with pastel-coloured interiors, created by Copenhagen studio Stamuli Architecture, designed to loosely resemble the home of Ganni's founders, married couple Ditte and Nicolaj Reffstrup and has sustainability at its core; there are rugs made from old Ganni clothing stock, and designated boxes for customers to donate unwanted clothing (from any brand) for recycling.
The store yesterday reopened with a number of new safety measures in place such as hand sanitising stations, limited fitting room capacity, a rigorous store cleaning programme and limits on customer numbers.
Since its launch in 2000, the Copenhagen-based womenswear brand Ganni has stolen the hearts of fashion girls the world over, and evolved from an art gallery spin-off label to a global brand with an annual turnover of $60 million.
Ganni has not confirmed an opening date for the second store, only that it will be located on Floral Street in Covent Garden.
