Port Glasgow drinks packaging company McLaren Packaging has been shortlisted for an award for its Game of Thrones Single Malt Whisky Collection boxes.
The group is nominated in the Special Edition Pack – Drinks category of the 2019 Luxury Packaging Awards.
The Game of Thrones collection was a collaboration between HBO Entertainment and Diageo, with eight different Single Malt Scotch whiskies paired with one of the Houses of Westeros, as well as The Night’s Watch.
The Limited Edition was released in conjunction with the highly anticipated final season of the hit television show.
Managing director Donald McLaren said: “We’re delighted with this recognition for The Game of Thrones Malt Whisky Collection, which is designed to appeal to both new whisky drinkers who are fans of the HBO hit show and regular Single Malt Scotch Whisky drinkers alike.
“The pack facilitates this broad-based consumer appeal and adds value to the brands through the skilful use of structure, graphical design, premium material selection, print, foil and emboss to create a highly desirable cohesive range of whiskies representing the pillars of the various Game of Thrones Houses.
“This is shown by the popularity of the collection and fact that the initial release sold out in record time and logged record buzz and interaction levels on social media.”
Celebrating high quality and beautifully designed packs from food, drinks and tobacco, to perfume, cosmetics and personal care, the Luxury Packaging Awards has become a much sought after accolade in the packaging sector.
Winners will be announced at the awards evening on Thursday 7 November 2019 at the Grosvenor House Hotel on London's Park Lane.
