I noticed an ad on the tube this morning. It was for a novel (didn't catch the name) but the interesting thing was the "better than Lovely Bones or your money back" emblazoned on it (those terms and conditions are a must-read). For those of you who don't know, care or read bestsellers, Lovely Bones is, it says here, "a luminous and astonishing novel about life and death, forgiveness and vengeance, memory and forgetting." It has sold massively well and is generally regarded as a decent read - a lovely read, you could unimaginatively say.
At this point you're probably wondering where the games relevance kicks in. Well, wouldn't it be a refreshing change if game ads were a bit more like this. Imagine a poster for, say, Prince of Persia: Two Thrones with "cash back if you prefer Sands of Time" slapped across it. Or maybe FIFA 2006 with "more goals per game than PES - guaranteed" stuck underneath the logo. Any others?
