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The Guardian - UK
The Guardian - UK
Technology
Greg Howson

Game ad banned

The Advertising Standards Authority (ASA) has banned a TV ad for Stranglehold, the John Woo shooter that was my guilty gaming pleasure of 2007. The ad, previously cleared for broadcast after 7.30pm, attracted two complaints - one from the parent of a 3 year-old boy and another from a viewer who felt that it glorified gun crime. ASA's main objections were the realistic visuals, continuous shooting and a voiceover which was seen as "condoning violence". Check out the ad and see what you think but clearly there needs to be a greater understanding by all regulatory watchdogs that most console owners, especially PS3 and Xbox 360, are aged 18 or over. Oh, and some parental control too.

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