GAA President Larry McCarthy thinks that giving up the association's usual August and September inter-county finales is 'worth it' for players.
From next year both the All-Ireland hurling and football finals will be played in July, paving the way for an extended club season from late July until the end of the year.
The 'split season' model will see the inter-county campaign run from January to July, but McCarthy has argued that any potential loss of spotlight is worth sacrificing to give club players a chance to shine.
"My own view is that it’s important to give the club its window," he said at the PwC All-Stars.
"From the end of July, the clubs will have their window right through the rest of the year.
"You can make the argument that we might be giving up August and September, to a certain extent, but in my view it’s well worth it because 98% of the members will get their opportunity to play.
"The 2% (inter-county players) are very important in terms of marketing and presentation of the games but I think it’s worth it."
McCarthy added that the GAA don't stand to take a financial hit as a result of the new format - providing Covid-19 restrictions don't limit attendances.
He continued: "The GAA won’t lose money. It has been a very tough time and we have been very prudent in terms of our expenditure over the last two years.
"But assuming we got our crowds back, and there’s no Omicron or Covid for 2022, we’ll be in good shape financially."
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