American rapper Gerald Earl Gillum – currently heard on House of Fraser’s Christmas TV ad – follows up last year’s US top 3 major-label debut These Things Happen with a second album that could’ve hit a home run if it hadn’t worked so hard to cover all the bases. G-Eazy’s bravura take on Dylan Thomas’s Do Not Go Gentle Into That Good Night for Intro, Bebe Rexha’s killer vocal hook on Me Myself & I, and One Of Them’s heady dose of materialist ennui – “I see that Lambo I need one of them... see normal people I’m not one of them” – threaten to corner the Macklemore/Drake crossover market. Shame about the baggy second half, though.
This review was amended on 8 December 2015 to correct a factual error relating to G-Eazy’s nationality.
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