The search for an easy red lip is an enduring quest. This summer, the answer is to lean towards a fresh ripe cherry, as seen at Oscar de la Renta, or Vivienne Westwood. Easy, youthful, bright. Whether it’s matte and careful, super glossy like an ice-cream topping, or a sheer balm, the aim is to appear as though you didn’t spend hours poring over blogs and magazines, as though your hand is not striped with a rainbow of reds, as though this lipstick just… found you.
Get the look
Vice in 69 £15 urbandecay.co.uk
Tom Ford in Lost Cherry £33 tomford.com
Hot Lips in Electric Poppy £23 charlottetilbury.co.uk
Chantecaille in Wild Poppy £30 spacenk.com
Rimmel in Idol Red £6.49 superdrug.com
Suqqu Colour Balm Crayon £22 selfridges.com
Max Factor in Ruby Tuesday £7.99 boots.com
MAC in Abundant £17.50 maccosmetics.co.uk