At the launch event of Project Fred at Bob's Big Boy in Burbank, California, Funko founder and Senior Vice President unveiled the highly anticipated product to an overwhelming response. Demand for the limited edition collectibles exceeded supply, with 15,000 eager buyers vying for just 750 units.
The first product in the line, priced at $295, features a fusion of Funko's mascot, Freddy, with the iconic Bob's Big Boy character. A variant of Freddy in an alternate Bob’s Big Boy outfit will be included in 75 of the 750 collectibles.
Mike Becker, also known as Funko's Chief Officer of Fun, expressed surprise at the enthusiastic reception, emphasizing that the project was intended as a fun experiment rather than a profit-driven venture. He highlighted the challenge of maintaining affordable prices with limited production quantities, urging fans to understand the cost implications.
The launch event at Bob's Big Boy drew a crowd of pop culture enthusiasts, including well-known figures like comedian Gabriel 'Fluffy' Iglesias and actress Kate Flannery. Becker emphasized the importance of community and shared experiences in Funko's ethos, citing the emotional connection fans have with the brand's products.
Project Fred marks the beginning of a series of collectibles, with Becker hinting at future releases while maintaining his commitment to creativity and innovation. He emphasized the significance of each chapter in Funko's history, encouraging fans to cherish the memories and experiences associated with the brand.
