Course overview
This course will provide you with the skills and knowledge you need to get the most out of your video content. From planning and filming to production and promotion, you will gain an understanding of how to create videos that people will not only watch but will also share.
Course content
Planning your video content
- Choosing a medium – when video works best and what to use alongside it
- Identifying your narrative hook or angle and creating a story
- Creating a filming schedule and budget
Filming and production
- Creating different types of scenes
- Ensuring you get the best quality images and audio
- Understanding any potential legal issues around filming
- Editing and finishing your video – knowing what to cut, what to keep and how to do it
Sharing your video and measuring its success
- Advice on choosing a format to make your video as shareable as possible
- Tools of the trade – overview of the platforms available to host your content
- Setting objectives for your video – views, shares, comments – and measuring its success
Booking information
This course can also be tailored to the specific needs of your organisation. Please enquire on 020 3353 3923 or email corporate.masterclasses@theguardian.com
