FUN88 have bid farewell to Newcastle United as the Magpies prepare to announce the biggest sponsorship deal in the club's history.
Amanda Staveley previously cited FUN88 when the Newcastle part-owner talked about the 'very difficult' contracts the hierarchy inherited from the Ashley era, which were 'very much one way'. Newcastle, as a result, were 'limited as to how we could drive commercial revenues'.
However, Newcastle did manage to reach an agreement with FUN88 to end the partnership a year early, which has enabled the club to go to market. Now, with Champions League qualification assured, Newcastle are expected to announce a new front of shirt deal worth up to £25m-a-year.
READ MORE: Newcastle's 'not afraid' secret as Premier League chief is blown away
That means that FUN88's final game as the club's sponsor will be against Chelsea at Stamford Bridge on Sunday. Ahead of that trip to the capital on the last day of the campaign, the betting partner took out a full page advert in the inside of Newcastle's match day programme.
"As the season draws to a pulsating finale, we wanted to extend our best wishes to you, the heartbeat of this great institution, the Newcastle United fans," it read.
"It's been the most thrilling campaign since our partnership began and we've loved being on the terraces with you every week just as much as we enjoy our interactions with you on social media every day.
"Our relationship with you and your great club is something we all treasure immensely. With just two games remaining and so much to play for, there's really only one thing left to say: Howay the lads!"
READ NEXT
Newcastle get 'very emotional' as staff leaving and players may follow after Eddie Howe hint
Newcastle stadium glimpse, Yasir Al-Rumayyan's words and transfer targets take look - 5 things
Some Newcastle players may be set for emotional stadium farewell as staff member to say goodbye
Newcastle have already made a mockery of Gary Neville and Jamie Carragher's Liverpool warning
Pep Guardiola's 'genius' response as Man City boss left wowed by Eddie Howe's Newcastle routine
