Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Digital Camera World
Digital Camera World
Mike Harris

Fujifilm issues an “official apology”… for being awesome!

Fujifilm.

Here’s a fun little story to brighten up your day. Kudos to the folks at Fujifilm India for having a great sense of humor; Fuji Rumors posted a screenshot of a supposed email sent from Fujifilm India, headed: “official apology statement”.

Turns out the apology is for how darn good Fujifilm’s X- and GFX-Series cameras are, with a list of five instances where Fujifilm cameras are affecting their owners' lives (for the better, of course).

(Image credit: Fujifilm / Fuji Rumors )

You can read the email in full (above), but the final two instances are my favorites, one aimed at those who sit on the couch, “clicking the tactile dials, even when it’s turned off,” *gulp* I definitely do that! 

And the other regarding those who spend “hours admiring their “Straight-Out-Of-Camera” images, often forgetting to even open their editing software.” Yup, I do that, too…

I’ve got one more to add to that Fujifilm; holding your camera in front of the mirror and practicing your photography face as you look through the viewfinder. Don’t tell me you’ve never done that before! There are too many selfies of photographers photographing themselves in front of a mirror or a shop window for anyone to deny it.

With X-Series cameras like the Fujifilm X-E5, Fujifilm X-M5, and Fujifilm X100VI flying off the shelves and in some cases, struggling to meet demands, it’s not surprising that Fujifilm is flying high. So there you have it. Apology accepted, Fujifilm (I guess). Think I’m off to go quietly twiddle some dials *ahem* I mean, stare at my X-T200 *ahem*, oh who cares. I'm a camera nerd for goodness sake!

You might also like...

Check out the best Fujifilm lenses. Here's why the Fujifilm X-M5 finally delivers on the compact promise of the mirrorless camera

Plus,  I just held the Fujifilm X-T30 III for the first time, and I can’t get over how light this mirrorless kit is.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.