It's always nice to see directors putting their hands in their pockets and backing their business with some hard cash.
Accident claim handling group Helphire slumped 40% on Friday after a profit warning, and even news that finance director David Lindsay and two other executives had bought shares failed to help sentiment.
Today, Lindsay bought some more stock, as did four other directors including chief executive Mark Jackson and non-executive chairman Rodney Baker-Bates. Between them they have spent around £266,000.
This time the shares did react, rising nearly 15% to 197.25p.
Overall, though, continuing fears of a US recession meant the market started the week on a downbeat note. The FTSE 100 has closed 65.7 points lower at 5818.6, its lowest level for two weeks.
The two FTSE banking acronyms moved in opposite directions. HSBC led the index risers, up 24p to 790p after its results. But HBOS was the biggest faller, down 45.5p to 558p on continuing credit worries and a couple of downbeat broker notes.