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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

FT boosts its image with posters

The Financial Times is trying to reconfirm its status as the essential morning business newspaper by launching a two-week promotional poster campaign. Devised by the agency DLKW, it features a series of images designed to highlight the FT as essential reading for business people. Will it work? No comment! (Via brandrepublic.com)

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The Guardian - UK
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