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Liverpool Echo
Liverpool Echo
Sport
Ian Doyle

FSG left with no option as Liverpool face reality of financial change

If Fenway Sports Group have demonstrated anything during their tenure at Liverpool, it's a willingness to be flexible.

From switching managers, altering their transfer approach to overturning decisions regarding ticket prices and furloughing staff, the Reds owners have not been averse to change.

Not every occasion, though, has been entirely through choice.

Such has been the case with the decision to pause the proposed Anfield Road End redevelopment by at least 12 months.

The ongoing impact of the coronavirus pandemic and the uncertainty it has brought, not least to the construction industry, has prompted FSG to act pretty quickly.

It means the planning application will now be submitted in the spring of 2021 before work begins in December next year, should everything line up as Liverpool would hope. The news stand should be ready in the summer of 2023.

In truth, it was the only decision FSG could make.

But it has also given them breathing space to see whether or not the planned £60million construction remains feasible given football's financial landscape is likely to be somewhat different to when the plans were first officially unveiled in November.

That's not cause for concern but merely sensible of any business.

The project has already been through two public consultations which had resulted in a minor tweaking of the plans.

The green light, though, will have to wait.

Signs such a move was imminent can be traced back to earlier this month and the statement of Liverpool chief executive Peter Moore on reversing the proposed use of the government job intervention scheme.

Explaining how the club were preparing for a range of outcomes in light of the pandemic, he said: "These scenarios range from best case to worst and everything in between.

"It is an unavoidable truth that several of these scenarios involve a massive downturn in revenue. We are engaged in the process of exploring all avenues within our scope to limit the inevitable damage."

A disappointment for Liverpool supporters? Of course.

Tickets for home games have become increasingly difficult to obtain, with tens of thousands on the season ticket waiting list and many, many more members ensuring the scramble for seats has meant regular sell-outs at Anfield.

The prospect of extra seats in the new development - 5,200 are for general admission, with around 1,800 lounge and sports-bar style hospitality - would have sated some of the extra demand.

Intriguingly, FSG are delaying by at least a full year so construction work doesn't impact on the expected playing season, whether that be in terms of the matchday experience of fans or possibly having to temporarily be without a number of seats in the existing Anfield Road End.

Don't forget, though, that by opting for this pause, the club will miss out on a campaign's worth of income from those proposed extra seats.

FSG, as they regularly do, have chosen to look at the bigger picture. Anfield will get bigger - but the wait goes on.

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