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Edinburgh Live
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Rachel Pugh & Katie Williams

Frustrated Primark shoppers threaten to boycott store over pair of denim shorts

Primark is a household favourite for many who are on the lookout for bargains.

But with clothes shopping comes the issue of sizing.

And one frustrated shopper has taken to TikTok slamming the retailer after trying on a pair of shorts.

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Primark has come under fire after the video showing the woman struggling to fit into her new clothes, went viral, with 423.3k views and over 15k likes.

TikTokker, Chloe-Mae Anderson-Maguire purchased a pair of "tapered mom shorts" in size 14 but was seen struggling to fasten the top button, Manchester Evening News reports.

But in protest, 21-year-old refused to try on a size bigger.

Posting the fitting video on TikTok, she said: "I’m bloated but still! I refuse to buy a 16 what the f***."

In the clip, Chloe puts on the shorts but struggles to pull them over her bum, with a tune in the background singing, 'why does my jeans not fit?'

Showing her front and side views in front of the camera, she displays how tight the shorts are, and even after giving a shuffle, the shorts wouldn't budge.

Chloe-Mae received a wave of comments after posting the video in June.

She wrote: "It is a huge issue that stores vary their sizes so much as we don't know what size we are and cause body dysmorphia and eating disorders to many people.

"I just feel like there should be standards and we should be able to go into a shop and pick up an item of clothes and know it fits – or is close to fitting – instead of having to pick up multiple sizes and hope one fits."

Some shared similar experiences and agreed mis-sizing had happened to them before.

One commented: "I bought a size 16 pair of trousers that are the same size as my New Look in size 12."

A second wrote: "Girl, I'm a size 10 most places and the size 14 only just fit me! Primark sizes have gone way out recently!"

But some said she was exaggerating by boycotting Primark and she was not "truly a size 10".

"We all have to size up for certain shops! There's nothing wrong with being a size 16," a viewer said while another added: "No you're not a really a size, why pretending to be a smaller size when you're bigger?"

Chloe hit back at the haters and posted new videos, saying: "Just because one manufacturer can't get their sizing right does not mean you aren't that size."

A Primark spokesperson told Manchester Evening News: "We welcome customer feedback and always encourage customers to get in touch with us if they have any concerns. The fit of our clothing is really important to us and our measurements are in line with Size UK Data. We are proud to offer a diverse range of sizing for our customers, with our denim jeans available from size UK 4 to UK 22."

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