Food is one of our biggest expenses, and yet as a nation, we’re told that we waste huge amounts of it.
Apparently the average UK household throws £70 worth of food in the bin every month.
Globally, 30% of all food produced is never eaten. Not just is that an expensive waste, but also an immoral one too.
The other startling thing about food waste is that it accounts for 8% of total greenhouse gas emissions.
So reducing it is one of the top solutions to fixing the climate emergency.
And unlike many of today’s problems, it’s something that we can all take control of, every day, in our own homes.
Making small changes to the way we shop, plan and cook our meals, can have a positive impact on both our wallets and the planet.
Of course as managing director of Iceland I would say this, but I genuinely believe that simply switching to frozen food can help eliminate waste.
I visit our stores across the country every week, and marvel at customers who plan meal by meal, pound by pound, and therefore keep their shopping bill (and resulting food waste) to an absolute minimum.
These aren’t people who are wasting £70 a month binning food.
They already know that buying more frozen, and wasting less as a result, can save the average family around £1,000 a year.
Industry and political leaders are working hard to find solutions to cutting down food waste at a national and global level, but I think everyday savvy shoppers are already the real experts here.
