I remember, years ago, meetingthe “grooming editor” of a men’s magazine and feeling sorry for her because I thought her job must be dull. It was presumptuous of me but, at that point, the focus of the beauty industry was squarely femalecentric. The beautification of men wasn’t a thing and while there have always been fragrances, they were limited to badly concocted woody scents so intense you could choke on them. How things have changed. Fragrances targeting men are more sophisticated, fresher and gender neutral (Louis Vuitton’s latest offering, a citrussy delight, is testament to this). Shaving, a ritual that has become pretty basic, is now paying homage to the more elegant approach of yesteryear. A Claus Porto shaving soap (enriched with tonka bean, incense and castor oil) is a simple but glorious way to elevate the everyday. A good cleansing ritual – the Foreo Luna cleansing device helps you do this more effectively – will give you better skin, and a spritz of something inoffensive is just plain good manners.
1. Boy Smells Suede Pony £105, spacenk.com
2. Parfums de Marly Greenley £160, harrods.com
3. Foreo LUNA 3 Facial Cleansing Brush £169, spacenk.com
4. Horace Face Moisturiser £13, horace.co
5. Claus Porto Musgo Real Shaving Soap £16, mrporter.com
6. Le Labo After Shave Balm £29, selfridges.com
7. Acqua di Parma Blu Mediterraneo Bergamotto di Calabria La Spugnatura £124, selfridges.com
8. Aēsop Tacit £85, cultbeauty.com
9. Bleu de Chanel All-Over Spray £61, chanel.com
10. Les Parfums Louis Vuitton Imagination £200, louisvuitton.com
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