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The Guardian - UK
The Guardian - UK
Technology
Neil McIntosh

From Radhika to Ruth

Neighbours in a global village? Hmm... not quite. From Wired News: "More than 30,000 employees at Indian call centers, among whom Radhika becomes Ruth and Satish becomes Steve, are told to adopt American names and say they are calling from a U.S. city in order to put their American customers at ease."

Better still, further down: "One young call center employee at TransWorks almost lost his job after telling a customer during a call that was monitored by his supervisor, 'You will be intimated soon.'"

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