Whenever J-Lo is referred to as a "fragrance entrepreneur", Lost in Showbiz always assumes it is someone's fancy way of saying she reeks of manufactured bullshit. But it turns out madam really is expanding her line of perfumes.
The latest life event to be sublimated into an odour is the birth of Jennifer and husband Marc Antony's twins - a nativity already more oversold than that of Jesus - which has inspired her to create "a mother-child fragrance".
What a brilliantly conceived idea. Infant Febreze - a perfume to mask that famously repulsive baby smell. And it needn't end there (like it was ever going to). The minute this one's bottled, let's hope J-Lo goes to work creating masking fragrances for other notorious nasal bugbears such as freshly mown grass, baking bread, or chestnuts roasting on an open fire. And flowers. Can't she do something to neuter flowers?
