Mothballed plans to create a 70,000 stadium on the site of St James' Park by turning the pitch by 90 degrees have created something of a buzz since architect John Henry shared never-before-seen images with ChronicleLive.
Henry's plan - which was drawn up to help persuade a consortium in the Middle East to invest - was to create commercial and residential opportunities as part of an ingenious plan to unlock the ground's potential.
Revealed: The ingenious plan to turn St James' Park into a 70,000 stadium seen by Amanda Staveley
And while he knows that it is "ambitious", he told us that it required a bit of vision to take the club to where it needs to go in terms of its stadium.
It is not the first time the club's ground has been the subject of ambitious plans. We trawled through the archives and found six eye-catching proposals which were not successful, including the proposal to move the club to Gosforth and even the Quayside.
The 1921 plan
Architect Archibald Leith's plan to raise four stands fell through - although parts of it were later adopted.
The Gosforth plan
In this plan United would have moved within the city.
There were ambitious plans to create a 63,000 stadium - 32,000 standing with 31,000 seats - in a move that would have seen the club share facilities with the University. It would have created a sporting complex with gym, restaurants and 5-a-side pitches.
Gordon McKeag's plan
An ambitious plan which ended up being adopted by the club when they did redevelop the stadium.
The City Arch plan
An eye-catching proposal from 1991 that did not get off the ground.
Moving the club to the Quayside
With controversy surrounding the club's official plans to move to Castle Leazes, an alternative plan was hatched to move the club to the Quayside. It made the local media and was presented to the club - but they were not interested.
The 1997 plan
Newcastle United were desperate to move to Castle Leazes in a move that would have seen the club in a San Siro-esque stadium . It was defeated by residents concerns.
Revealed: The ingenious plan to turn St James' Park into a 70,000 stadium seen by Amanda Staveley
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