Haven't you heard? There's a new colour trend in town just in time for the end of summer. Pastel yellow, or 'butter yellow' as it's been warmly nicknamed, is everywhere in fashion right now. It's also hitting the tech world, with brands finding ingenious ways to jump on the dairy bandwagon.
As we wrote last week, Vogue ascribes the rise of butter yellow to a Louis Vuitton spring 2024 runway show, while consumer trends forecaster WGSN says the soft pastel hue is resonating with consumers as they seek comfort, optimism and a sense of nostalgia in uncertain times. But you don't have to buy a dress to get involved in Butter Yellow Summer – there are some beautiful objects for the home (or pocket) out there too.
From perhaps the most delectable portable speaker to the iPhone that predicted the trend a year early, here are the butteriest objects to check out right now.
