Labour supporters were full of hope on voting day, having watched the polls narrow between them and the Tories during the final days of the election campaign.
Then came the devastating exit poll, and as election night drew into the morning, the undeniably crushing defeat showed in the reactions of those who supported the party and its leader Jeremy Corbyn.
Boris Johnson's Conservative Party won a majority of 363 seats in parliament - a 43.6 per cent share of the votes - compared with 203 MPs elected from Labour.
Mr Johnson took to the stage to announce he now had a "stonking mandate" to get Brexit done, the pound jumped up with the news and Mr Corbyn said he would not lead his party in another general election.
Talking to ITV, writer and political commentator Owen Jones, who had campaigned for Labour, said: "It's a catastrophic result for the country and for everything that the Labour party exists to fight for. The people it was founded to champion, to represent.
"And I'm so sorry to people watching this who are full of dismay, horrow and who are scared."
The columnist said he thought Labour's positioning themselves as the "compromise party of Brexit" did not work in today's polarised society.
He also apologised on Twitter to his followers.
"He boldly spoke out against injustice and inequality. I will always respect him."
He then shared with his 1.3million Twitter followers a post by Mehdi Hasan, which called Friday's result a "dark day for minorities in the UK".
The quip meant he came under fire from none other than Good Morning Britain and former News of the World editor Piers Morgan who took swipes at both him and Hugh Grant for being "self-entitled" and "sneering".
Morgan has since tweeted: "Congrats Hugh Grant & Steve Coogan - you helped get Boris a landslide."
Coogan, who does not have public social media accounts, has so far no given a public reaction to the result.
British food writer and poverty campaigner Jack Monroe wrote a Twitter thread suggesting what those who disagree with Tory policy should do post-election. Monroe wrote: "We grieve. For a bit. And then we help the most vulnerable in any way we can."
Singer Lily Allen has been tweeting most of the night in reaction to the Tory landslide and posted in disbelief of the early predictions.
The Grammy award-winner had shared a video showing her emotional reaction to the Labour manifesto on the day it was released. Posted on social media site Tik Tok, Allen had used a crying filter which had some believing she was shedding tears over the political document.
With the inevitable reality of defeat Allen reflected on the campaign and the tactics used by the Conservative Party in their campaign which have been criticised.
Love Island celebrity Amber who had revealed her political side during the campaign only retweeted the Labour victory in Newcastle Central as MP Chi Onwurah took the seat with 21,568 votes to Conservatives' 9,290.
This morning, many anti-Tory voters have taken to Twitter posting using the #notmygovernment to express their upset at the loss.
