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The Guardian - UK
The Guardian - UK
Business
Peter Preston

From Delors to señors: the Sun pun factory is turning out stale produce

British expats read in a copy of the Sun in Malaga, Spain.
British expats read in a copy of the Sun in Malaga, Spain. Photograph: Jorge Zapata/EPA

It’s 27 long years since the old, rumbustious Sun cried “Up Yours Delors!” So now, after a few hours of blather over Gibraltar, it cries “Up Yours Señors!”

A few thoughts occur. That if you stand atop the Rock and look out at the Spanish coast, there are some 250,000 Brits living just over there. Vulnerable seniors, not señors. That the Sun officially hates tax havens. Gibraltar is one such, loyal to Britain and a 10% rate. And that there’s something rather weary and mechanistic about Sun “campaigns” and Sun puns these days, as delivered by clever, upmarket editors seeking to recapture the ancestral wonders of Kelvin MacKenzie (when the tabloid world was young: or at least slightly fresher, more instinctive fun).

■ In a different part of the forest: My quote last week about a new “C4 presence outside London” came from Karen Bradley, culture secretary, not Sharon White, chief executive of Ofcom. One proposes, the other disposes. Apologies for the confusion.

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