"Amazon.com Inc has one potentially big advantage over its rival online retailers: It knows things about you that you may not know yourself," reports AP. But what starts as just another Amazon article gets more interesting lower down:
More recently, the Seattle-based virtual retailer has launched a Web search engine, called A9, that can remember everything you've ever searched for — and the site reserves the right to share that information with its retailing arm.
Amazon also funds a Web site called 43 Things. It seeks to link people with similar goals, such as getting out of debt.
