Friends set up fashion business in lockdown that now sells out every season

By Jess Flaherty

Two friends from Southport launched a fashion brand in lockdown and it's selling out every season.

After being furloughed at the start of the pandemic and concerned about potential redundancy, cabin-crew Francesca, 27, and mortgage advisor Laura, 29, decided to embark on their ultimate dream of setting up a fashion brand.

The aspiring fashion creators, who have been friends since secondary school, have been left floored by the response their venture has received.

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Without any previous experience in the fashion industry, setting up a clothing brand was a huge risk for the pair.

After months of sketching their designs and finessing their first collection, they launched The Nuevo Edit in August 2020.

Their success was instant, with the brand proving an immediate hit with fashion bloggers and social media fans.

Laura said: “Fran and I have been friends for over 10 years. We went to the same high school and have always been on a similar level when it comes to fashion.

"We're always turning up to social occasions wearing the same things - so when we were furloughed, we decided to pour our time into an exciting new venture."

The Nuevo Edit focuses on timeless, classic and neutral pieces, with the hope they'll be in your wardrobe for years to come.

Laura continued: “We don't focus on trend led pieces or throwaway fashion. All of our collections - past and present - are designed to form your capsule collection.

"You can mix and match pieces to create a variety of timeless and neutral outfits that are transitional for different seasons."

Of their success, Laura added: "We both invested our savings into this project - which when you've already been furloughed and you're in the middle of a pandemic with so many unknowns, is very scary.

"But the response has been incredible - we've had fashion bloggers with hundreds of thousands of followers get in touch to collaborate - and our collections sell out every season."

You can shop The Nuevo Edit here.

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