'Fresh' or 'hideous'? Insta360's first mirrorless camera has leaked again — and photographers can't decide if they love it or hate it

The Insta360 GO Ultra camera held by a female photographer against a green wooded backdrop.

• An intriguing new Insta360 camera has just leaked
• It looks like a traditional Micro Four Thirds mirrorless model
• The camera has been spotted once before

Just days after GoPro introduced a new action camera with a Micro Four Thirds lens mount — making it compatible with hundreds of external lenses — a new camera from Insta360 has leaked that promises to keep the Micro Four Thirds trend going.

The leak comes from Reddit (via 4/3 Rumors), and we get a decent look at the design of the device. There's no viewfinder here, but Insta360 seems to have kept everything relatively compact, and we get the white finish that Insta360 is keen on for its cameras.

We have actually seen a leak for this camera before, back in January when Insta360 CEO Jingkang Liu posted a mysterious shot to social media: it showed this camera in action, with the rear screen on display while a photo was being framed.

That previous leak pointed to 20MP photo capture and a fixed or interchangeable f/1.8 lens, but it now seems a Micro Four Thirds mount could be on board. The software interface looks to be similar to the one we're already familiar with from the Insta360 Ace Pro action camera.

Either 'hideous' or 'fresh'

A new M43 camera, from insta360. The rumor turns out to be real. from r/M43

While plenty of questions remain around this camera — such as whether the mount will come with autofocus and aperture control for existing MFT lenses — it's likely to be welcomed by those who have been missing new models in this specific category.

Reactions online have been somewhat mixed, with various commentators describing it as "hideous", "fresh", and "infinitely more useful... than whatever GoPro just released". Another more positive reaction was "this is amazing for mft [Micro Four Thirds]", with the argument being that it could fill a gap left by both OM System and Panasonic in the system for a truly compact mirrorless camera. We're going to reserve judgment until it's actually been made official.

Given Insta360's track record, this is likely to be beginner-friendly, while also trying to do enough to tempt the more professional crowd as well. Vloggers will no doubt be interested, as they will in the upcoming Insta360 Luna that's already been previewed.

With Micro Four Thirds camera launches few and far between in recent years, it's interesting that both GoPro and Insta360 are now investing in the technology again — but we'll have to wait and see what the demand for these models is like.